Q: A utility in Kentucky recently asked us a very candid, sincere question. “Would approving Electrosteel USA cause the US DIP industry to collapse like it has with fittings?”
A: We appreciated his candor and honesty as it was obvious he was trying to balance his utility’s needs against his love for the USA. To be blunt, we love the USA too and want to see this country perform at its peak. To this end, each of us has a role to play. For utilities, the best action they can take is to move the cheese! Consider the US auto industry and the EPA. In 1970, the EPA challenged the auto industry to reduce emissions by 90% within 5 years. Detroit said the sky would fall and the rivers would boil but instead the standard was met. So the EPA moved the cheese again and again heard the sky would fall and the rivers would boil. But guess what, they didn’t. Instead, the USA is now the leader in battery technology, fuel economy, safety, etc. Just look at Tesla… every Chinese wants one! And look at the number of auto plants in the USA today versus 1970. Alabama, Georgia, South Carolina, Texas, Missouri, and even Kentucky have auto plants now. That never would have happened unless the EPA moved the cheese. Can you imagine the quality, selection and performance of products available to utilities if our industry adapted the same attitude the EPA did in 1970? We have personally seen applications of nano-technology which would radically change how utilities think about metallic pipe. Why isn’t this technology being developed in the USA? American industry needs to be challenged to help solve the problems utilities are facing. Competition is an incredible motivator. If utilities allow competition while demanding better products, American manufacturing will lead the world.